We’d rather not admit it. But we do judge a book by it’s cover. According to what he or she wears and a shop according to the window dressing. It’s in our nature and it’s very useful. In a world with endless choices and possibilities, a first impression is our way of filtering and making sure we don’t get swamped by information. This is definitely a challenge for lead generation. Because how do you get past this filter across to the people. How do you capture their attention/ keep them interested. Branding and lead generation go hand in hand and work as a team.
Monday, 29th of September. A big day for EasyLeads. A powerful proposition has been converted into a clear brand. As of Friday, EasyLeads will be wearing a new jacket. A fitting logo, business cards, presentation material and a new website. All this in order to become an online magnet for clients (through social, search and inbound / contact marketing).